worked closely with ING staff to first perform a company
wide corporate ethics consultation, then to develop a Statement
of Business Principles, and finally in the production and
implementation of a worldwide education and training program
distributed via web-connected CD-ROM.
is what the Financial Times had to say:
does a multinational persuade 83,000 staff in 66 countries
to sign up to the same ethical standards? The solution
for ING, the Dutch financial group that encompasses Barings
of London, the US insurer Equitable of Iowa and Poland's
Bank Slaski, is to train them with an interactive CD-Rom
linked to the Internet.
Over the coming year, employees from Hungary to Egypt
and Mexico to Taiwan will watch the same ethical dilemmas
being played out on screen and discuss with their local
managers how best to handle them. They will hear board
members talk to them about the group's business principles
by video, embedded in the CD-Rom, and will be able to
offer feedback via the corporate web site.
know of no other leading company, and certainly none in
financial services, that has developed such a tool containing
these features," Alexander Rinnooy Kan, executive
board director, told top managers when he introduced them
to the training programme at a conference in Noordwijk,
near The Hague, this summer.
ING is doing is ground-breaking, both in terms of the
technology and the approach," says John Drummond,
managing director of the UK arm of integrityworks,
the consultancy that helped draw up the statement of principles
and produced the CD-Rom.
Financial Times, ING: Principles that work in practice,
August 26, 1999